Knowledge Marketing Watch
The message and tools of Knowledge Marketing are everywhere. Periodically we report on the field: from relevant books and articles, to broader issues in marketing communications, to companies who are successfully practising Knowledge Marketing. If you would like to receive either of our Knowledge Marketing Watch newsletters, please send an email to info@KnowledgeMarketingGroup.com and type "subscribe" into the subject line.
Required Reading newsletter
The Alchemy of Content
The nonprofit imagination
Capturing charisma
Changing of the guard
What to give Preston Manning for Christmas
Collaboration versus Competition
Letter to the Editor - How to restore our city's brand
“It seemed like a good idea at the time...”
Playing hardball with conventional thinking
The brand, as a work in progress
The Business School Identity Crisis
When "An Inside Job" is Okay
Rebranding? Plan to advertise? Rethink.
Why be the name brand in independent schools?
How to hurt your brand, in one easy step
Building brands by telling stories
Philanthropy's voice of common sense<
Branding and the Great Name Sell-off
The consequences of budget-cutting
Substance versus style in selling Brand USA
Good hospital, no brand...bad strategy
Building brand consensus...one conversation at a time
The Defense rests, innovative thinking shouldn't
Brand Truth and Consequence
Brand-name Government
Colonial Knowledge Products
The power of stories
Your attention, please.
Will digitization save old knowledge products?
Can publishers survive the information revolution?
The Knowledge Marketing revolution at (of all places) museums
The "Cult of the CEO" is okay... if effectively harnessed.
Identity Crisis and other articles
Identity Crisis – What you must learn from the NFL
Muse (Journal of the Canadian Museum Association), May 2005
Identity Crisis – The Care and Feeding of Ideas
Muse (Journal of the Canadian Museum Association), March 2005
Identity Crisis – Dilemma du jour
Muse (Journal of the Canadian Museum Association), January 2005
Identity Crisis – Know Where You Live
Muse (Journal of the Canadian Museum Association), November 2004
Identity Crisis - Identity – the missing “I” in IT?
Muse (Journal of the Canadian Museum Association), September 2004
Identity Crisis - Embracing Change
Muse (Journal of the Canadian Museum Association), July-August 2004
Identity Crisis - An Embarrassment of Riches
Muse (Journal of the Canadian Museum Association), May-June 2004
Feature article - Making the Connection: Retail and Museum identity
Muse (Journal of the Canadian Museum Association), March-April 2004
Identity Crisis - Not-so-secret identity
Muse (Journal of the Canadian Museum Association), January 2004
Identity Crisis - Managing the PR emergency before it happens
Muse (Journal of the Canadian Museum Association), November 2003
Identity Crisis - Who says talk is cheap?
Muse (Journal of the Canadian Museum Association), September 2003
Identity Crisis - Branding on the Beach
Muse (Journal of the Canadian Museum Association), July 2003
Feature article - Read it and Reap: Museum publishing for children
Muse (Journal of the Canadian Museum Association), May-June 2003
Identity Crisis - A Succession Strategy for Museum Volunteers
Muse (Journal of the Canadian Museum Association), March 2003
Identity Crisis - Why is everyone so big about big?
Muse (Journal of the Canadian Museum Association), January 2003
Identity Crisis - The CRM Trap
Muse (Journal of the Canadian Museum Association), November 2002
Feature article - New Money, New Demands: The Arrival of The Venture Philanthropist
Museum News, January-February 2001
Speeches
Marketing our Knowledge
Keynote Address of the 2005 Spring Heritage Conference, hosted by the Federation of Nova Scotian Heritage.
Cornwallis, Nova Scotia, 29 April 2005
Know Where You Live
Address on place branding to the City of Peterborough to commemorate Heritage Week 2005.
Peterborough, Ontario, 21 February 2005