For over a decade Rob's work in publishing, marketing, and management consulting has helped people and organizations communicate their unique ideas.

Following graduate school he joined the editorial staff at University of Toronto Press where he acquired titles in Canadian history, public affairs, business, and sports. In 1997 he joined Ottawa start-up Viva Interactive Learning as manager of corporate business development. And in 1999 Rob created Knowledge Marketing Group to help organizations clarify and better articulate who they are and what they know.

Recognizing that an organization's identity and its knowledge assets work in synch, he is a staunch advocate of leveraging intellectual capital to build durable and meaningful brands. Rob has pursued this belief with a diverse range of organizations, including museums, universities, and professional service firms, and with individuals on issues of personal branding.

He also writes and speaks about his field of expertise. Rob disseminates his views about strategic marketing, management, and the impact of thought leadership on identity in his Knowledge Marketing Watch newsletters.  From 2002 to 2005 he was the "Identity Crisis" columnist for Muse, the magazine of the Canadian Museum Association.

Rob has a B.A. (Queen's University, 1988) and M.A. (University of Toronto, 1990) specializing in Canadian political history and international relations.