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Required
Reading: Changing of the guard The
only surprise about Philanthropy Journal’s breathless October
6 headline, “Nonprofits face leadership shortage,” was its
expression of surprise. Warnings about an impending labor crisis have
been out for years.
From executive suites to mailrooms, in every industry sector, organizations
have been told to prepare for a mass exodus of baby boomers from workplaces.
By 2010, says the Wall Street Journal, more than 40% of the US
labor force will reach the age of 65, and half the US government’s
civilian work force will be able to retire. Canada is on a similar track:
the Canadian Policy Research Network reported this February that 39% of
this country’s 900,000 voluntary and nonprofit sector employees
were over the age of 45 years.
It gets worse: just when employers need to hire, the pool of potential
new employees will shrink. The
article is right about one thing: to get ready, nonprofits have to start
emphasizing executive leadership development. But apart from this vague
notion, there was nothing to suggest in tangible terms what it meant.
In failing to be specific, the article missed its chance to identify the
real dilemma. Staff
turnover in the coming years will be symptomatic of a more insidious problem
that hiring practices won’t be able to solve. The key component
helping organizations efficiently and effectively fulfill their missions
is experiential knowledge. Extract the experience from your organization,
and then watch a real crisis emerge. It
won’t take much to upset the delicate balance inside many nonprofits.
“In small organizations,” said a survey respondent to a 2004
Voluntary Sector Human Resources Council study, “changing one staff
member can change the culture.” That one change alters perceptions
of identity, understanding of practices, and insights about future direction.
So imagine the interruption about to take place in Canadian nonprofit
organizations, 75% of which have less than 10 employees. Before
the changing of the guard takes place, and organizational knowledge walks
out the door, senior management teams have to start managing the transition
from one generation to the next by capturing what the old guard knows. One
consequence of forgetting – the expense of recreating what has been
lost – is described in David DeLong’s book Lost Knowledge
(Oxford University Press, 2004). The Bush Administration has pledged to
send American astronauts back to the Moon. The problem is, NASA doesn’t
remember how to get there. The engineers who designed the Saturn V rocket
used by the Apollo program in the 1960s were given early retirement in
the early 1990s, probably about the time the blueprints to build the Saturn
boosters went missing. So, according to DeLong, the simple and starling
fact is that the $50 billion-plus price tag put on returning to the moon
quietly ignores the fact that the agency “has forgotten how they
did it in the first place.” “Leaders
who fail to confront this threat,” DeLong says, ominously, “will
be held accountable for jeopardizing the future viability of their organizations.”
So, if your agency wants to shoot for the stars in the years ahead, its
up to you to make sure your successors know what worked – and what
didn’t – during your own tenure. Don’t assume they can
easily figure out the lessons you learned because, chances are neither
you nor anyone else will be around to tell them. Where
to begin? The lessons of experience are constantly being lost in organizations
because few have processes enabling them to reflect on their actions.
In most organizations, senior managers believe time devoted to rehashing
the past is philosophical, hence, unproductive; a luxury. In
fact, the opposite is true: they better be able to bring the past to life.
Future success will require all new managers to have a firm grasp of the
details of the events that shaped the organization. They must be able
to evaluate situations from the perspective they appeared at the time
choices were actually made. Even
if you’re already hiring new staff, don’t assume a smooth
transition will take place on its own. Many executives have worked together
for so long they don’t realize they speak in code and can’t
effectively communicate. Break the code, share the knowledge, make “what
you know” common property. What
do your successors need to know about the essence of the organization’s
culture so they can run this venture? You must harvest everything you’ve
learned. Organizations
need processes for debriefing employees on their operational and intellectual
work histories. One example comes from IBM, where older employees and
retirees share expertise with younger workers. And current employees are
encouraged to post detailed descriptions of the job experience in an online
directory so their successors can access their knowledge after they’ve
walked out the door. Another
is the US Army’s After Action Review, designed so everyone
is continuously assessing themselves. This evaluation revolves around
four simple discussion points: What did we set out to do? What actually
happened? Why did it happen? What are we going to do next time? Asking
questions is important. Knowledge can be lost simply because we remember
what we want to hear, and forget what makes us uncomfortable. For that
reason, wrote David Garvin in Learning in Action (Harvard Business School
Press, 2000), Charles Darwin kept a separate record of observations that
contradicted his theory “because he knew they had a way of slipping
out of the memory more readily than the welcome facts.” But
interviewing that unlocks the tacit knowledge from peoples’ heads
is only part of the task. Even small non-profits these days have complex
operations, yet their formal information documentation processes –
like those of their larger counterparts – are often non-existent.
How can they capture mission-critical information lodged in emails (let
alone paper files) scattered all over the organization? An archives increases
the chances of recovering critical knowledge that might otherwise be “lost,”
erased from your server, or simply thrown away. This
capability alone may be what ensures your successor can still find the
blueprint for your own Saturn rocket. Please send me your comments. RobFerguson@KnowledgeMarketingGroup.com
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